My brand is Samsung because it is among the most prominent companies in the world currently. SEO will help improve my website ranking in the search engine through phrases and keywords related to my business. Through keywords, people will become familiar with my business and website. The aim of using SEO is to direct traffic to my website from my target audience. For example, I might use the keyword “Samsung 5g smartphones” and “Samsung smart TV” to increase my search results ranking. Around 80% of customers research their products online, and after searching, more than half of those surfers discover new products or companies. Considering that only 25% of searchers will advance to the next page on different websites, it is evident that SEO will benefit my brand. With SEO services as part of my online marketing plan, I will attract more revenue and potential clients.
Email marketing emphasizes keeping existing customers and adding new customers. It is a brilliant method for building product awareness, encouraging repetitive purchases, and supporting my firm’s top-of-mind. The main section of email advertising is refining, developing my campaign, and growing my audience. Email marketing generally focuses on providing customers with important information, making people stay subscribed. Brand awareness will help customers to pick my product if they want to buy it. For instance, Samsung might use businesses and homeowners by sharing tips on maintaining cooling and heating system and lowering their energy bills (Tien et al., 2020). Therefore, when subscribers need services, whether installation, maintenance, or emergency, a higher percentage will choose Samsung because it has proven trustworthy and knowledgeable. The main goal of email marketing is to ensure that my brand stays at the top of the mind of my customers.
SOCIAL MEDIA POSTS
Social media is another marketing strategy mainly for upcoming businesses because it focuses on increasing conversions and building product awareness. Social media advertisement campaigns might feature multiple platforms reliant on the company’s target audience. The most prominent internet marketing platforms include Twitter, LinkedIn, Instagram, Facebook, and Pinterest. The main aim of this marketing is to upsurge brand conversions and awareness and build the company’s reputation. Over 65% of customers use social media for client services (Evans et al., 2021). Internet users depend on these platforms more than allotment content with family and friends. Users use social media to connect with firms, whether through requesting the firm’s assistance or highlighting the company’s encouraging shopping experience. If a particular company is not using social media, it leaves surfers with limited options for reaching their business.Over 70% of shoppers prefer social media when making procurement decisions. If a company is off social media, it risks excluding itself from digital word-of-mouth conversations, leading to clients overlooking the company. For instance, if a company has an inactive Twitter account, it serves as a low-slung trust indication to customers, mainly if there are zero reviews. Samsung uses social media as its digital marketing platform to ensure they discover its potential.
SOCIAL MEDIA ADS
With over 85% of people worldwide on social media, using social media ads will help increase awareness amongst your customers and other internet users. You can use ads on frequently used social media platforms like Facebook, Twitter, Instagram, and LinkedIn to advertise your brand. The overall goal of using social media ads as a digital marketing strategy is to provide vital info to the target audience, generate conversions, and increase traffic. Social media ads focus on heightening the company’s content on different search engines and improving the company’s visibility. Users use social media to connect with firms, whether through requesting the firm’s assistance or highlighting the company’s encouraging shopping experience. If a particular company is not using social media, it leaves surfers with limited options for reaching their business.
Display advertising is an effective and popular digital marketing set-up driven by visuals that attract attention and well-spreading brand alertness all over the internet. Display ads are displayed on designated parts of social media and webpages, showcased corresponding to banners. Most successful display marketing campaigns use a combination of videos, gifts, and text to stand out all over the internet while sending a message to their audience. The main goal of display marketing is its ability to target a specific audience based on their requirements.
Raising website traffic is among the benefits of digital marketing because when people visit different websites, they do so for a reason. Therefore, a company website attracts more visitors through SEO, email marketing, or social media. The more significant opportunities companies have to inform their potential customers about their products or services. Improving brand awareness is another benefit of digital marketing because it helps companies get their brand to potential customers through platforms like email inboxes, social media, and search results. Therefore, people become more aware of the company’s brand, making them remember it when purchasing.
Evans, D., Bratton, S., & McKee, J. (2021). Social media marketing. AG Printing & Publishing.
Tien, N. H., Jose, R. J. S., Mai, N. P., Dung, H. T., Oanh, N. T. H., & Phuoc, N. H. (2020). Digital marketing strategy of GUMAC and HNOSS in the Vietnam fashion market. International journal of multidisciplinary education and research, 5(4), 1-5.
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