Stakeholders Engagement in Events Planning

Article Analysis Form

Title Stakeholders Engagement in Events Planning: A CASE STUDY OF ONE RURAL COMMUNITY’S PROCESS
Author(s) TRICIA JORDAN, FRED GIBSON, BRAD STINNETT, AND DEBORAH HOWARD
Source citation (APA) Jordan, T., Gibson, F., Stinnett, B., & Howard, D. (2019). Stakeholder engagement in event planning: A case study of one rural community’s process. Event management, 23(1), 61-74.

Type of Paper (e.g., Essay, Research article, Editorial, book chapter) Case Study
What is the purpose/hypothesis/aim/objective of the study?
Write down the exact statement in which theauthors describe what they were testing. “This case study extends an investigation of a downtown event plaza development project as the authors sought to understand how one rural community attempted to reengage corporate sponsors in event planning to utilize the event plaza for a summer concert series” (p. 62).
Describe the purpose of the study (as you understand it) in your own words. The study determined if thestakeholder engagement process is possible in a rural community’s event planning.
What was the “gap” in the research that the author/s was/were trying to fill by doing the study Stakeholder engagement attempts to develop partnerships to assist in problem-solving and decision-making. The case study attempts to understand how one rural community reengages corporate sponsors in the event planning process. Emphasis is placed on understanding community engagement’s motives, benefits, and challenges.

How did the author(s) test their hypothesis (i.e., research methodology)?
In your own words, briefly summarize the main steps and measurements that the author(s) used in their methods. The research design employed in the research was the case study research design, which provides an in-depth analysis of the program. The method used in examining the re-engagement of stakeholders was the qualitative approach. Data were collected through observation, stakeholder interviews, and gathered notes from the meeting.
Do the authors suggest any problems or limitations with their methodology?
Do you see any problems or limitations with their methodology The authors citethe methodology is time-consuming and costly as data collection happens over a longer period.

In a case, study generalization is impossible while it has limited representation.
How did the author(s) analyze the data?
What test/s was/were used?
Interviews were recorded digitally, transcribed after an interview was conducted and later reviewed for accuracy. The research employed inductive analysis to understand the relevant themes obtained from the data sources. The researcher did data analysis through a constant comparative method in which researchers collected data and compared it to the themes.
What are the major findings of the study?
Make some notes about the majorconclusions or findings as written in the article.
Include quotation marks whenever you use theirexactwording,andindicatepagenumber(s). • The motivation and mission promptedthem to advance from writing a check to being part of the event planning process.
• The connection in the community prompted the sponsoring organization to be engaged in the whole process.
• They were wre able to reevaluate their partner and come up with the right partner.
• Through sponsor engagement, they benefited from brand placement.
• Employee morale amongst specific sponsor employees.
• A better community through the support of sponsors.
• Poor resource allocation and employee engagement constantly interfered with the event selection process.
Write those conclusions (as youunderstandthem)inyour ownwords Better planning and support of others fosters unity and togetherness and pushes the group’s agenda forward in achieving its goals.
Dotheauthorssuggestanyproblemswiththestudythat could leadtounreliableresults? The study was limited to one community this the result are not representative of other communities.
What is the importance of this scientific work?
Write (in your own words) the significantcontributionsofthis scientific workasreported bytheauthors. The case study highlights the importance of engaging human resources in event sponsor organizations to meet goals.