Advantages
Nation-states engaging with global media has many advantages. It can be a way for the nation to show its values to the world. For example, if a country has a strong stance against racism, it may use global media platforms to showcase its views. It can also be an opportunity for nations to educate the world about themselves by providing information on customs or traditions that are unfamiliar overseas. Global media can provide a way for individuals in the country to reach out and connect worldwide. If there is news about people’s health or education, then this will help other countries understand how things work in the state. Nation-states that engage with the global media can present themselves as normal country that is not engaged in conflict or hostility. For example, in the past decade, Iran has engaged with the international community by opening up its borders to Western journalists. This led to a changing narrative about Iran as an aggressive nation on the rise rather than one experiencing instability. Nation-states also reap many economic benefits from engaging in global media outlets. States are able to highlight their cultural identity on a global scale by participating in international events like the Olympics or Eurovision Song Contest. By encouraging cultural tourism at home, countries can generate revenue for their economy and for themselves. Furthermore, they can promote what they believe makes them unique, allowing other cultures to learn more about them.
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